Bold Leadership: Enhancing Customer Experience Through Digital

Description

Member Event:
Tuesdays: Nov 17, 24 & Dec 1, 2020 | 1:30 – 3:30 pm | 6 hours of live, interactive learning

This course will cover ways to enhance your customer experience and increase your competitive advantage through a digital lens. Customer experience (also known as CX) is the interactions and experiences your customer has with your business throughout the entire customer journey, from first contact to being a happy and loyal customer.

Enhancing Customer Experience Through Digital will help you shift from pandemic survival strategies to focus on long-term implementation of digital strategy as a means for recovery, stability, and continued growth. This course includes six hours of live, interactive learning with access to a network of experts and coaches to guide you on your journey. You’ll have the opportunity to connect and network with like-minded women entrepreneurs.

Upon completion of this course you will be able to: 

• Identify your current level of digital maturity relating to your customer’s experience 

• Evaluate your customer experience by aligning with your brand experience

• Explore customer engagement through the use of social media, AI, data analysis, and multiple digital channels from their first touch point to beyond the point of purchase

• Discover and document digital innovations that may enhance your customer’s journey to enable you to understand the motivations of your customers better

• Learn more about online tools such as carts, emails, tracking, CX, automation, etc

• Explore how automation can help your business, including marketing automation (email, chat, sales support) and operations automation (fulfillment, shipping and tracking, bookkeeping)

• Prepare and execute your customer experience digital strategy by developing an implementation plan